A/W11 Joanne Hynes & Helen Steele Review

Joanne Hynes and Helen Steele 

There is nothing that hectic London Fashion Week reporters need more than a sugar rush to help surviving the running between a runway and the other!  As we get in the Vauxhall catwalk room, we all are kids again, sucking on our lollipops and feeding on fizzy powder from a plastic tube. Looking around, the public is a mixture of artists and fashionistas, taking the show to an exclusive level.  Once the show starts, the collection presents itself as incredibly multifaceted, sometimes reaching randomness. Big colourful furry coats and feathers are abundant, alternating with super-pretty trapeze dresses that bring to the catwalk the prints we had tasted in the invites. Because girls just wanna have fun! When the music changes from a cheerful disco-techno to a rock beat, hypnotic prints come back again in leggings and tees combo, this time alternating with a goddess mother-nature type of dresses worn by models with tree hair and wooden Beijing hats. The footwear is a mix of exaggerated wood platforms and colourful leather flats and boots. I don’t get the multicoloured sequence and printed silk combination, but I adore the use of red velvet here.